Brand Identity
Cakes by Yates
“Help me show the friendly and personal approach that goes into each of my cakes”
I was approached by Sarah Yates to help brand her start-up home bakery business based in Brackley, Northamptonshire.
Baking and decorating cakes for birthdays, weddings and events along with supplying local cafes and restaurants, Sarah wanted an identity that portrayed her friendly and personal approach and the hard work and care that goes into each and every order.
The shape and design of the logo, similar to that of a wax seal or stamp places emphasis on the personalisation of every bake. Using Sarah’s surname within the business identity builds trust and credibility with customers, instills confidence in the brand and demonstrates passion and commitment.
“After our initial discussion Charlotte came back with a design and brand name that was perfect for my business. She listened carefully to my ideas and responded well to feedback to ensure the design portrayed exactly who I am and what I do. I love the simplicity of the logo but also the small touches of detail which highlight the care and personalisation that goes into every bake.”
— Sarah Yates